Print Advertising 2

Nike print ad. The swoosh shape,
mimicking the musclar flexed arm, symbolizes
the Nike brand's commitment to
top athletic performance.

Print Advertising 1

Above is a campaign for Red Stripe Jamaican Lager. Red Stripe is known as a 'party beer' and
is associated with music festivals, good times and Jamaica, Mon! However, Red Stripe's
smooth taste is overlooked. The ad campaign objective was to reposition Red Stripe as a lifestyle
beverage due to its unique stout bottle shape, its exotic roots, and smooth enjoyable taste.

Selin's Porfolio

Welcome to my portfolio blog. It consists of my graphic design and advertising projects. Please feel free to comment and please read my postings, as they give insight into each project. Thanks for coming!